Post by account_disabled on Dec 6, 2023 23:30:09 GMT -6
SEO and UX should also be combined with CRO consultancy, i.e. conversion rate optimization . This activity focuses on improving the conversion rate of your e-commerce. This can be done by studying user navigation and improving calls to action, tree layout, colors, registration forms and contact forms, social media integration and so on. One of the most profitable strategies proposed by the CRO is the simplification of the checkout process. Simply by limiting as much as possible the fields to be filled in during the purchase phase or by removing the registration requirement, it is possible to greatly facilitate the progress of customers in the purchasing process.
Take care of the images Especially in certain niches where the aesthetic aspect and design have a great impact on a customer's purchasing decision-making process, taking care of and optimizing the images of your e-commerce is an Country Email List essential activity. For each product sheet, insert as many high-quality images as possible to allow you to appreciate all the details of your products. I also advise you to optimize them on the SEO side , taking care of the title and alt tag. This will allow you, among other things, to position yourself in image searches, increasing the visibility of your brand and products.
Obviously, the possibilities of carrying out such a conversion starting from organic traffic in the lower funnel are greater, while they are much lower if you are dealing with a high funnel audience coming from social media (the possibilities, however, are always there) . A corporate blog is also an essential channel for lead generation, because it allows you to transform users and readers of your articles into potential customers and to easily obtain an email or contact, through the forms at the end of the articles or within the body, so as to be able to carry out remarketing and DEM campaigns on them.
Take care of the images Especially in certain niches where the aesthetic aspect and design have a great impact on a customer's purchasing decision-making process, taking care of and optimizing the images of your e-commerce is an Country Email List essential activity. For each product sheet, insert as many high-quality images as possible to allow you to appreciate all the details of your products. I also advise you to optimize them on the SEO side , taking care of the title and alt tag. This will allow you, among other things, to position yourself in image searches, increasing the visibility of your brand and products.
Obviously, the possibilities of carrying out such a conversion starting from organic traffic in the lower funnel are greater, while they are much lower if you are dealing with a high funnel audience coming from social media (the possibilities, however, are always there) . A corporate blog is also an essential channel for lead generation, because it allows you to transform users and readers of your articles into potential customers and to easily obtain an email or contact, through the forms at the end of the articles or within the body, so as to be able to carry out remarketing and DEM campaigns on them.