Post by Backlinko is monetized with a on Nov 25, 2023 3:24:47 GMT -6
Marketing courses, all video-based. Additionally, Backlinko's YouTube channel has over 400,000 subscribers. So, over the years, I have learned many techniques to keep people watching my videos until the end. Here are some of my favorites:
Make sure the first 15 seconds are EXCITING . This is how long it takes most viewers to judge a video, so it's crucial not to bore your audience in that time. A common mistake is to include a long animated logo at the beginning. Instead, start with a good hook , as described in the model.
Add break pattern. One of the best ways to increase audience Country Email List retention is to add variety to your video. This is especially important for informational videos where there is someone talking most of the time. Some great cut patterns are achieved with changes in camera angles, jump-cuts and B-roll, or by using different settings and on-screen graphics, and throwing in a few jokes.
Include open loops. An open loop is like a quick preview of what's to come in the video. This is achieved, for example, with the phrase "I'll show you exactly how to do it later in this video" or "We'll get back to that in a minute." Open loops keep people watching to find out the rest of the story.
Do not waste time. A surefire way to lose viewers? Talk nonsense. It is much better to be concise, which is why you need to make your point and quickly move on to the next point.
Optimize for peaks and troughs. Most video platforms have analytics tools that show viewer retention by date and time. This way, you can see which parts of your video are losing viewers (dips) and which are liked (spikes).
You will then need to adjust your future videos accordingly. On YouTube, you'll find this data in the Audience Loyalty report. On IGTV, however, they can be found in the Views Insights section. And on Vimeo's paid plans you'll see them in your analytics dashboard.
Here are the models once again.
Make sure the first 15 seconds are EXCITING . This is how long it takes most viewers to judge a video, so it's crucial not to bore your audience in that time. A common mistake is to include a long animated logo at the beginning. Instead, start with a good hook , as described in the model.
Add break pattern. One of the best ways to increase audience Country Email List retention is to add variety to your video. This is especially important for informational videos where there is someone talking most of the time. Some great cut patterns are achieved with changes in camera angles, jump-cuts and B-roll, or by using different settings and on-screen graphics, and throwing in a few jokes.
Include open loops. An open loop is like a quick preview of what's to come in the video. This is achieved, for example, with the phrase "I'll show you exactly how to do it later in this video" or "We'll get back to that in a minute." Open loops keep people watching to find out the rest of the story.
Do not waste time. A surefire way to lose viewers? Talk nonsense. It is much better to be concise, which is why you need to make your point and quickly move on to the next point.
Optimize for peaks and troughs. Most video platforms have analytics tools that show viewer retention by date and time. This way, you can see which parts of your video are losing viewers (dips) and which are liked (spikes).
You will then need to adjust your future videos accordingly. On YouTube, you'll find this data in the Audience Loyalty report. On IGTV, however, they can be found in the Views Insights section. And on Vimeo's paid plans you'll see them in your analytics dashboard.
Here are the models once again.