Post by account_disabled on Nov 25, 2023 1:21:08 GMT -6
Statements are a start but they’re not enough and can seem disingenuous. The great thing about the increased awareness is that in two years, so many initiatives have evolved. So, companies can make an impact on the Marketing industry for the better.
RC: What impacts do organizations like the C Level Executive Email Lists Black Marketers Association of America (BMAA) and the African-American Marketing Association (AAMA) have to foster black representativeness in the industry?
NG: Prior to 2017, there wasn’t a dedicated black professional organization for marketers, so it’s amazing to have so many options now.
One of the first priorities of black professional organizations like BMAA is to be a community, safe space and to empower black marketers to be the best marketer they can be and be leaders if they choose to be. Organizations like these help eliminate the question: “where is the black talent?”
This interview is also in the new issue of Rock Content Magazine, released this August. In this issue we bring incredible content about diversity, inclusion and accessibility, an extremely important topic for brands and society today. You can download the magazine here, it’s completely free! Good reading.
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most popular social media are not prioritizing the safety of LGBTQIAP+ community — and you deserve to know that because we use these platforms all the time.
I’m talking about TikTok, Instagram, Twitter, Facebook and YouTube — by the way, social platforms that are constantly updated with more possibilities for Marketing purposes or just for the common use.
Just mentioning the name of these giants could be enough for us to understand that, yes, it is necessary that these brands prioritize the safety of their users against any kind of prejudice and hate speech. But my intention here is to go further and show why and how this needs to be the positioning (and what our path should be — as marketers, brands and users within it).
Understanding Social Media Safety Index
Social Media Safety Index (SMSI) is a study developed by GLAAD to understand and provide recommendations to the market about the LGBTQIAP+ user safety. In the 2022 version, the report has a score to evaluate the platforms.
RC: What impacts do organizations like the C Level Executive Email Lists Black Marketers Association of America (BMAA) and the African-American Marketing Association (AAMA) have to foster black representativeness in the industry?
NG: Prior to 2017, there wasn’t a dedicated black professional organization for marketers, so it’s amazing to have so many options now.
One of the first priorities of black professional organizations like BMAA is to be a community, safe space and to empower black marketers to be the best marketer they can be and be leaders if they choose to be. Organizations like these help eliminate the question: “where is the black talent?”
This interview is also in the new issue of Rock Content Magazine, released this August. In this issue we bring incredible content about diversity, inclusion and accessibility, an extremely important topic for brands and society today. You can download the magazine here, it’s completely free! Good reading.
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most popular social media are not prioritizing the safety of LGBTQIAP+ community — and you deserve to know that because we use these platforms all the time.
I’m talking about TikTok, Instagram, Twitter, Facebook and YouTube — by the way, social platforms that are constantly updated with more possibilities for Marketing purposes or just for the common use.
Just mentioning the name of these giants could be enough for us to understand that, yes, it is necessary that these brands prioritize the safety of their users against any kind of prejudice and hate speech. But my intention here is to go further and show why and how this needs to be the positioning (and what our path should be — as marketers, brands and users within it).
Understanding Social Media Safety Index
Social Media Safety Index (SMSI) is a study developed by GLAAD to understand and provide recommendations to the market about the LGBTQIAP+ user safety. In the 2022 version, the report has a score to evaluate the platforms.