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Post by account_disabled on Oct 26, 2023 4:02:43 GMT -6
Use the language of benefits The language of benefits in the context of a call to action CTA involves communicating to the user what they will gain by taking a specific action rather than focusing on the action itself. This is a key element that can significantly impact the effectiveness of CTA. How to communicate benefits in CTA Direct and concise. Benefits should be communicated directly and concisely. For example instead of "Click here to see more" it is better to write "Discover more and get % off". Be specific: Instead phone number list of generalities use specific numbers and facts that are more convincing. For example "Get days of free access" instead of "Try it for free." Emotions: Benefits can also be communicated on an emotional level. For example "Get peace of mind with our satisfaction guarantee." Creating curiosity: at once they can also be suggested to generate curiosity. For example "Discover how you can double your savings." Active language: Use active verbs and structures that encourage action. For example "Start saving now" instead of "Savings are possible." Why does it work Motivation: People are more see a tangible benefit to themselves.
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