Post by account_disabled on Jan 11, 2024 0:27:19 GMT -6
and may explain why certain campaigns that have one ad extension set up wouldn’t see another that they’ve also enabled. The AdWords help forum isn’t much … well, help on the subject, and there doesn’t seem to be any official d
And my Google rep confirmed that certain ad extensions do take precedence:
…some ad extensions do take priority over others; while we enable ad
extensions to help the ad, we try to make sure it doesn’t become too
intrusive.
…product extensions will negate one-line sitelinks (but
not two-line). Most of the Whatsapp Mobile Number List trumping that occurs often occurs with product
extensions. Two-line sitelinks are enabled for higher quality scores
Unfortunately, there are no external guidelines on this, but it varies
largely by whether or not product extensions are there and also on device;
for obvious reasons, mobile extensions are a bit more stringent with
trumping.
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
This is the final post in our series on Google Ads Extensions. Previously we’ve covered:
Google Ads Location Extensions
Google Ads Product Extensions
Google Ads Sitelinks Extensions
And today we’ll be rounding out the series by covering how to use Google Ads call extensions.
What Are Call Extensions & Why Are They Important?
adwords-call-extension
Google’s help section describes Call Extensions as follows:
Call extensions make it easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.
And my Google rep confirmed that certain ad extensions do take precedence:
…some ad extensions do take priority over others; while we enable ad
extensions to help the ad, we try to make sure it doesn’t become too
intrusive.
…product extensions will negate one-line sitelinks (but
not two-line). Most of the Whatsapp Mobile Number List trumping that occurs often occurs with product
extensions. Two-line sitelinks are enabled for higher quality scores
(which you may have noticed).
Unfortunately, there are no external guidelines on this, but it varies
largely by whether or not product extensions are there and also on device;
for obvious reasons, mobile extensions are a bit more stringent with
trumping.
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
This is the final post in our series on Google Ads Extensions. Previously we’ve covered:
Google Ads Location Extensions
Google Ads Product Extensions
Google Ads Sitelinks Extensions
And today we’ll be rounding out the series by covering how to use Google Ads call extensions.
What Are Call Extensions & Why Are They Important?
adwords-call-extension
Google’s help section describes Call Extensions as follows:
Call extensions make it easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.